Behind The Scenes: How Costco Guy AJ’s AEW Full Gear Match Came Together

One Big Thing

AEW’s upcoming Full Gear Zero Hour match between QT Marshall and viral TikTok sensation “Big Boom” AJ wasn’t initially planned for TV exposure, but the overwhelming social media buzz has forced a change in strategy.

Why It Matters

This match represents a unique intersection of social media virality and professional wrestling, showcasing AEW’s ability to capitalize on mainstream attention while maintaining wrestling credibility.

The Details

• Original plans kept the feud exclusively on social media and indie shows
• AEW initially wanted to avoid overshadowing full-time talent storylines
• Strong public response prompted AEW to add a TV segment on this week’s Dynamite
• Match arrangement came through QT Marshall and producer Sonjay Dutt

Behind The Scenes

• AEW officials are “very happy” with AJ’s promotion of the match
• Company sources praise AJ and his family’s “respectful” approach
• Fellow wrestlers noted AJ’s promotional work reveals his pro wrestling background
• The story has gained mainstream attention, including a Jimmy Fallon appearance

By The Numbers

• AJ retired from independent wrestling nearly 20 years ago
• His TikTok following exceeds 2.5 million followers
• The feud has generated millions of views across social platforms

Looking Forward

The match at Full Gear Zero Hour will test whether social media popularity can translate into wrestling success, potentially opening doors for similar crossover opportunities in the future.

What do you think about AEW’s decision to bring this social media feud to television? Do you believe more viral stars should get wrestling opportunities? Share your thoughts in the comments below!