WWE isn’t wasting any time securing the intellectual property rights for one of their newest acquisitions. Following Mariah May’s surprising transition from AEW to WWE, the company has officially filed a trademark application for her new ring name “Blake Monroe” with the United States Patent & Trademark Office.
The Business Behind Blake Monroe
The trademark filing came just one day after May’s rebranding vignette aired on the June 10 NXT episode. This swift legal action demonstrates WWE’s commitment to protecting their investment in the former AEW Women’s Champion.
The comprehensive trademark application covers all the bases you’d expect from WWE’s legal team. It includes entertainment services ranging from live wrestling exhibitions to broadcast media appearances across television, radio, and internet platforms.
Beyond the Ring: Digital and Community Rights
WWE’s filing goes deeper than just in-ring performances. The trademark extends to digital content creation, including wrestling news websites, online community portals, and social media presence. Fan club services, newsletters, and even blog content fall under the protection of this filing.
This extensive coverage shows WWE understands the modern wrestling landscape. Today’s performers aren’t just wrestlers – they’re content creators and brand ambassadors across multiple platforms.
The Personal Story Behind the Name
The “Blake Monroe” moniker carries special significance for the wrestler formerly known as Mariah May. Industry sources indicate the first name honors her niece Blake, while Monroe pays tribute to Hollywood icon Marilyn Monroe.
This personal touch adds authenticity to what could have been just another corporate rebrand. Wrestling fans appreciate when new names carry meaning beyond marketing considerations.
Why WWE Needed a New Name
The legal reality behind this name change is straightforward but important. Mariah May’s real name is Mariah May Mead, and trademarking someone’s actual name presents significant legal complications.
WWE learned this lesson the hard way in previous cases. By creating distinctive ring names they can fully trademark, the company maintains complete control over merchandising, media appearances, and brand partnerships.
From Glamour to Gold Coast
May’s journey to WWE represents one of the more surprising roster moves in recent memory. Her acclaimed feud with Toni Storm in AEW showcased her ability to work compelling storylines with established stars.
Even current WWE main roster talent have praised her previous work, recognizing the storytelling ability she brings to her new home. This industry respect suggests Blake Monroe could make waves quickly in NXT and beyond.
NXT: The Perfect Landing Spot
NXT provides the ideal environment for May to establish her Blake Monroe character. The brand’s focus on character development and long-term storytelling gives her room to craft something special.
The developmental territory has become WWE’s proving ground for former independent and rival promotion talent. Success stories like LA Knight and Cody Rhodes show the potential career trajectory available.
WWE’s quick trademark filing and comprehensive vignette treatment suggest they view Blake Monroe as more than just another NXT signing. With her AEW championship pedigree and proven storytelling ability, could we see her fast-tracked to the main roster sooner than expected?
