One big thing: WWE’s contract structure limits talent’s outside earnings
Former WWE Superstars Mace and Mansoor claim the company’s pay structure, while offering generous base pay, can cap wrestlers’ earning potential from external projects.
Why it matters
• This insight sheds light on WWE’s strategy to control and capitalize on all potential revenue streams involving their talent.
• It raises questions about the balance between financial security and earning freedom for professional wrestlers.
By the numbers
• WWE reported record revenue of $1.095 billion in 2021, up 12% from the previous year.
• The company’s talent costs typically account for about 20% of total revenue.
What they’re saying
• Mace: “The downside is very generous, but it’s designed in such a way that if you are doing very well on the outside, then you kind of still get what you were going to get.”
• Mansoor (jokingly): “I was ready to do the interview and bury WWE, but then the royalties check hit. I love the Fed.”
The big picture
• WWE’s comprehensive contracts reflect the company’s effort to maintain control over its talent’s brand and earnings.
• This approach contrasts with other wrestling promotions that may offer more flexibility for outside ventures.
What’s next
Mace and Mansoor have moved on to AEW or ROH, where they may experience a different contract structure and opportunities for outside earnings.
The bottom line
WWE’s pay structure offers financial stability but may limit high-performing talent from maximizing their earning potential through external projects.
How do you think this pay structure impacts WWE’s ability to attract and retain top talent? Share your thoughts in the comments below.
