WWE’s Shocking R-Truth Release Came While His Merchandise Was Flying Off Shelves

The wrestling world is still scratching its head over WWE’s decision to release R-Truth, and new details make the move even more puzzling. According to reports from Fightful Select, the veteran entertainer was actively generating revenue for the company right up until his departure became official.

The “Ron Cena” Phenomenon Drives Sales

Truth’s popular “Ron Cena” t-shirt emerged as one of WWE’s hottest-selling items in the weeks leading up to his release. The merchandise capitalized on the longtime performer’s well-documented admiration for John Cena, turning his character trait into cold hard cash.

The shirt’s popularity skyrocketed following Truth’s emotional encounter with Cena at Saturday Night’s Main Event on May 24. That match has taken on new significance, serving as an unexpected goodbye moment for a performer many believed would finish his career in WWE.

A Release That Defies Wrestling Business Logic

Industry insiders are questioning the timing of WWE’s decision, particularly given Truth’s continued profitability. The company chose not to renew his contract despite clear evidence that fans were still willing to spend money on his branded merchandise.

This situation represents a rare case where a released performer was actively contributing to the company’s bottom line rather than simply collecting a paycheck.

Backstage Respect Couldn’t Save His Spot

Perhaps even more surprising than the financial aspect is Truth’s sterling reputation behind the scenes. Previous reports indicated that the veteran had zero backstage heat and maintained positive relationships throughout the company.

“We’ve never had a backstage source speak ill of Truth—ever,” one industry source revealed.

In an industry where backstage politics often determine careers, Truth’s universal respect made his release even more unexpected. Veterans with his reputation typically receive different treatment when contract renewal time arrives.

The Bigger Picture Behind WWE’s Roster Cuts

Truth’s departure signals WWE’s continued evolution under new ownership and management structure. The company appears willing to make business decisions that prioritize long-term strategy over short-term merchandise sales or backstage harmony.

This approach marks a significant shift from previous eras when performers like Truth—reliable, profitable, and well-liked—would have been considered untouchable.

WWE’s decision to release a performer who was both selling merchandise and maintaining locker room respect raises questions about the company’s current priorities. What does this move tell us about how WWE now evaluates talent, and could other respected veterans find themselves in similar situations despite their contributions?