AEW and ROH Strategy: Jericho Backs Shift to Mid-Size Venues

One Big Thing

Chris Jericho supports AEW and ROH’s move to run shows in smaller arenas, citing better crowd atmosphere and increased ticket demand.

Key Points

• AEW and ROH have been hosting events at venues like the Hammerstein Ballroom
• Strategy focuses on matching venue size to expected attendance
• Approach aims to create higher demand and better TV presentation

By The Numbers

• Target venue capacity: 4,000 seats
• Previous target capacity: 10,000 seats
• Current average attendance: Around 5,000 fans

Direct Quote

“The worst thing you can ever do, in any business, is overprice yourself or overextend yourself,” Jericho said during an interview with Josh Martinez on Z100.

Why It Matters

This strategic shift affects:

• Fan experience through more packed venues
• TV product quality with better crowd reactions
• Ticket sales through increased demand
• Company growth through smart scaling

What’s Next

AEW and ROH will likely continue testing this approach in different markets, with the Hammerstein Ballroom serving as a successful model for future venue selection.

Join the Conversation

What do you think about AEW and ROH running shows in smaller venues? Have you attended an event at the Hammerstein Ballroom? Share your experience in the comments below.