One Big Thing
AEW Collision’s broadcast on March 30, 2024, attracted a substantial viewership of 458,000 on TNT, marking a 17% increase from its previous airing, notwithstanding a slight dip in the key 18-49 demographic.
Why It Matters
The significant rise in viewership highlights AEW’s growing appeal and ability to draw in both younger and older audiences outside its target demographic. This surge is particularly noteworthy as it occurred during AEW’s first event in London, Ontario, Canada, underlining the global expansion and engagement of the AEW brand.
Key Viewership Highlights
- The March 30 episode marked the most viewed “Collision” episode in 2024, with the last highest viewership recorded on February 10.
- Despite the overall viewership increase, the show saw a slight decrease of 8% in the key 18-49 demographic.
- There was a 23% rise in viewers not in the 18-49 age group, indicating a broader appeal.
Event Highlights
- Adam Copeland defended the TNT Championship against Matt Cardona, leading to a confrontation with Malakai Black and setting the stage for future matches.
- FTR and Top Flight advanced to the AEW Tag Team Championship tournament semi-finals.
- Significant matches included Thunder Rosa vs. Lady Frost, Kyle O’Reilly vs. JD Drake, and a tagging of the Blackpool Combat Club with Katsuyori Shibata against Lance Archer and The Righteous.
Looking Ahead
The strong viewership coupled with engaging storylines sets a positive tone for AEW’s upcoming event, Dynasty, on April 21, potentially boosting future ratings and attendance.
What do you think about AEW’s strategic moves to expand its viewership and appeal to a broader audience? Share your thoughts in the comments below.
