AEW Files Trademark for King of Harts, Expanding Owen Hart Legacy

One big thing: AEW trademarks Owen Hart’s nickname

All Elite Wrestling (AEW) has filed two new trademarks for “King of Harts,” the nickname of late wrestling legend Owen Hart, with the United States Patent and Trademark Office.

Why it matters:

This move signals AEW’s continued commitment to honoring Owen Hart’s legacy and potentially expanding merchandise offerings, despite their recent deal with Warner Bros. Discovery.

The details:

• One trademark covers educational and entertainment purposes, likely for use on AEW programming.
• The second trademark is for merchandise, including action figures and shirts.
• These filings follow AEW’s partnership with Dr. Martha Hart and the Owen Hart Foundation, established in 2021.

By the numbers:

• Owen Hart last appeared in a wrestling video game in 2004, before his recent inclusion in “AEW Fight Forever.”
• AEW runs annual men’s and women’s Owen Hart Cup tournaments.

The big picture:

AEW’s efforts to celebrate Owen Hart’s legacy stand in contrast to WWE’s inability to use his likeness following his tragic death in 1999.

What’s next:

These trademark filings suggest AEW may be planning new Owen Hart-related content or merchandise in the near future.

What do you think about AEW’s efforts to honor Owen Hart’s legacy? Leave a comment below with your thoughts on how this might impact the wrestling world.