AEW Partnership Boosts CMLL’s Business to New Heights

One big thing: CMLL’s business is thriving due to AEW partnership

CMLL, one of Mexico’s oldest wrestling promotions, is experiencing a significant business boom thanks to its partnership with All Elite Wrestling (AEW).

• CMLL is “drawing like they haven’t drawn in years and years,” according to Dave Meltzer of Wrestling Observer Radio.
• The partnership, announced in October 2023, has led to one of CMLL’s biggest runs of business ever.
• AEW stars appearing in CMLL shows have significantly boosted ticket sales and interest.

Why it matters

This partnership demonstrates the power of cross-promotional collaborations in professional wrestling, potentially setting a precedent for future international wrestling alliances.

By the numbers

• CMLL, founded in 1933, is one of the oldest active wrestling promotions in the world.
• AEW, launched in 2019, has quickly become a major player in the wrestling industry.

What’s next

Upcoming cross-promotional events:

• August 2, 2024: AEW’s MJF will defend the AEW American Championship against CMLL’s Templario at Arena Mexico.
• August 25, 2024: MJF faces Will Ospreay at AEW All In at London’s Wembley Stadium.

Behind the scenes

Rocky Romero, a star in CMLL, NJPW, and MLW, joined AEW’s front office in February 2024, further strengthening the ties between these promotions.

The bottom line

While CMLL seems to be benefiting more from this partnership in terms of business growth, the collaboration opens up new opportunities for both promotions to expand their global reach and fan base.

What do you think about the AEW-CMLL partnership? Do you believe more wrestling promotions should form similar alliances? Leave your thoughts in the comments below.