One big thing: AEW becomes shirt sponsor for Fulham FC Women’s team
All Elite Wrestling (AEW) is expanding its presence in the UK beyond television screens and wrestling rings. The company has been announced as the front-of-shirt sponsor for Fulham Football Club’s women’s team starting in the 2024-2025 season.
Why it matters:
This partnership represents a unique crossover between professional wrestling and football, potentially exposing AEW to a new audience and reinforcing its commitment to women’s sports.
Key details:
• The sponsorship begins with the 2024-2025 season
• AEW branding will be featured on match days at Craven Cottage, Fulham’s home stadium
• The Khan family owns both AEW and Fulham FC, with Tony Khan serving as AEW President and Fulham’s Director of Football Operations
What they’re saying:
• Tony Khan: “Both Fulham Football Club and All Elite Wrestling hold a special place in my heart, and the partnership established here represents not only an elevation of both organisations on the global stage, but also a reminder of our investment and commitment to furthering women’s creative and athletic endeavours at all levels.
• Steve Jaye, Fulham Women’s head coach: “Having AEW as front-of-shirt sponsor for the 2024/25 campaign is a massive forward step and we are grateful for their support, commitment, and belief in our objectives.”
The big picture:
This sponsorship deal comes as AEW continues to build its presence in the UK market. The company has already made waves with:
• Broadcasting deals with ITV
• Claims of setting a world record for highest paid attendance at a wrestling event with All In 2023 at Wembley Stadium
What’s next:
The partnership kicks off this Sunday with Fulham Women’s first match of the season at Craven Cottage, where fans will get their first glimpse of the AEW-sponsored kits.
What do you think about this unexpected partnership between AEW and Fulham FC Women’s team? Will it help grow AEW’s fanbase in the UK? Leave your thoughts in the comments below!
