AEW’s New Media Deal Could Spark Wrestling Pay Boom

One big thing

AEW’s new $185 million per year media rights deal with Warner Bros. Discovery could lead to a significant increase in wrestler salaries across the industry.

Why it matters

This deal solidifies AEW as the second most profitable wrestling company in history, behind WWE. The increased revenue could reshape the competitive landscape for top talent in professional wrestling.

By the numbers

• $185 million: Annual value of AEW’s new media rights deal
• 3 years: Duration of the initial contract (2025-2027)
• 1 year: Potential extension option at a higher value

Key details

• “AEW Dynamite” and “AEW Collision” will stream live on MAX while maintaining their TBS and TNT timeslots
• AEW pay-per-views will be available on MAX starting later in 2025
• The deal commences in January 2025

What they’re saying

Dave Meltzer, wrestling industry analyst, on “Wrestling Observer Radio“:

• “Salaries of wrestlers is going to go way up.”
• “[AEW] now has the ability to pay a lot more, WWE has the ability to pay a lot more.
• “Get the shortest-term contract possible over the next couple of years, because if you’re good, the demand for your services is going to be very, very high.”

The big picture

This influx of cash could spark a bidding war for top talent between AEW and WWE, potentially driving up salaries across the industry. It also gives AEW more resources to invest in production, marketing, and talent development.

What to watch

• How AEW chooses to allocate its new funds
• Potential contract negotiations for top free agents
• WWE’s response to AEW’s increased financial power

How do you think this new deal will impact the wrestling landscape? Share your thoughts in the comments below.