AEW’s Streaming Future: Dave Meltzer Analyzes Company’s Financial Health

One Big Thing

AEW faces significant viewership challenges as it prepares for its 2025 streaming debut on MAX. Wrestling Observer’s Dave Meltzer reports concerning trends in key demographics despite the company’s new Warner Brothers Discovery deal.

By the Numbers

• December 6 “AEW Rampage” drew only 177,000 viewers
• Show scored just 0.04 in the 18-49 demographic
• Only 9,000 viewers in the crucial 18-34 age group
• “Dynamite” and “Collision” have lost over 50% of their 18-34 audience compared to 2022

What’s Coming in 2025

• Live simulcasts of “Dynamite” and “Collision” on MAX
• Full back catalog available on the streaming platform
• Live pay-per-views coming to MAX later in the year

Why It Matters

These ratings drops signal potential challenges for AEW’s streaming transition. The company’s ability to maintain and grow its audience will be crucial for its success on MAX, especially given the declining traditional TV viewership.

Expert Analysis

“While one poor ratings performance shouldn’t cause panic, the consistent decline in young viewers across AEW’s programming presents a concerning pattern,” notes Meltzer. This demographic shift could impact AEW’s value proposition to Warner Brothers Discovery.

What’s Next

With “Rampage” ending and the streaming transition approaching, AEW faces pressure to reverse these trends and prove its viability in the digital space.

What do you think about AEW’s move to streaming? Will it help the company reach a broader audience? Share your thoughts in the comments below.