Bryan Danielson Files Trademark for Iconic WWE Catchphrase

One big thing: AEW’s Bryan Danielson seeks to trademark “YES! YES! YES!”

Bryan Danielson, currently with All Elite Wrestling (AEW), has filed a trademark application for the “YES! YES! YES!” catchphrase he popularized during his WWE tenure as Daniel Bryan.

The details:

• The application was filed on July 29, 2024
• It covers various entertainment categories, including wrestling contests, podcasts, and television production
• The trademark is currently awaiting assignment to an examining attorney

Why it matters:

This move could signal Danielson’s intent to leverage his past WWE success in his current AEW run, potentially bringing a beloved catchphrase to a new audience.

Flashback:

• The “Yes!” chant gained momentum in 2013, coinciding with Danielson’s rise in WWE
• On March 10, 2014, the “Yes! Movement” occupied WWE Raw, demanding a WrestleMania match for Danielson
• This led to Danielson’s iconic WrestleMania 30 journey, where he defeated Triple H, Randy Orton, and Batista to become WWE World Heavyweight Champion

By the numbers:

• WrestleMania 30 took place on April 6, 2014
• Danielson competed in two matches that night, both ending in victory

The big question:

How might Danielson’s potential ownership of the “YES! YES! YES!” trademark impact his future in AEW and the broader wrestling landscape?

We’d love to hear your thoughts on this development. How do you think this trademark could affect Bryan Danielson’s career moving forward? Leave a comment below!