Last Saturday night, AEW held their Full Gear PPV Event and it featured Kenny Omega defending the AEW World Title against “Hangman” Adam Page, AEW Women’s World Champion Dr. Britt Baker, D.M.D. defending her AEW Women’s World Title against Tay Conti, Inner Circle battling Men Of The Year and American Top Team in a Minnesota Street Fight and more.
Brandon Thurston of Wrestlenomics reports that the Full Gear PPV Event this past Saturday from inside the Target Center in Minneapolis, MN drew an estimated 145,000 PPV buys, which is down 29.3% from the 205,000 estimated PPV buys that the All Out PPV Event drew this past September, but the Full Gear PPV still ended up having the second-highest PPV buys in promotion history, second to All Out and topping the 135,000 PPV buys that AEW Revolution drew this past March by 7.4% as well as the 115,000 PPV buys that Double Or Nothing drew this past May.
The 145,000 estimated PPV buy numbers includes both the traditional and digital platforms such as B/R Live, FITE and traditional PPV as well as the live and late PPV broadcasts. The actual number of buys and sales will change within the next few days as traditional cable and satellite distributions often take longer to report and also late purchases, which usually count for around 10% of sales, exceeding or under-performing expectations, would also see the final number differ.
September’s All Out PPV had a huge difference from this past Saturday’s Full Gear PPV Event as unlike All Out, where the PPV was shown live on the FITE and B/R Live platforms, then ended up being offered live as well later on internationally, the Full Gear PPV was only shown live on B/R, which apparently affected PPV buys in the U.S., then on Sunday, which was the day immediately following the live show, fans who wanted to watch the replay in the U.S., could do so on FITE. Last Saturday’s Full Gear Event was also shown via Facebook for international fans, but the buys were reportedly only a small number.
The estimated 145,000 PPV buys that AEW Full Gear did translates to around $7 million in revenue, but the promotion will be splitting the total revenue with their distributors and since the average split is around 45%, then it means that AEW would bring in approximately $3 million in PPV revenue from the Full Gear Event. Full Gear reportedly did over $4 million for PPV buys, ticket sales and merch sales, and the company reportedly distributed a total of 10,442 tickets in the Target Center in Minneapolis, Minnesota, WrestleTix reports.
According to Wrestlenomics, if 96% of the 10,442 tickets were those of paid fans and the tickets were about $65 average per ticket, then that translates to a total gate of about $650,000 and assuming All Elite Wrestling was able to sell merch at $15 per ticket sold, then the company would have brought an additional $150,000 in merch sales.
You can check out the tweets below:
Between pay-per-view, tickets, and merchandise, Full Gear likely generated approximately $4 million. Only All Out 2021, which included CM Punk’s first pro wrestling match in seven years, drew more gross revenue. https://t.co/QpRNE3cJG9— Wrestlenomics (@wrestlenomics) November 18, 2021
$4 million is to AEW, after splitting sales with PPV carriers. The event likely grossed more than $6 million in PPV revenue for AEW and PPV carriers combined. $7 million when adding AEW’s ticket and venue merchandise sales for the event. https://t.co/LHqCz4LZn0— Brandon Thurston (@BrandonThurston) November 18, 2021