Tony Khan Reveals Origins of Mariah May-Toni Storm AEW Feud

One big thing: AEW’s long game

The Mariah May-Toni Storm storyline, which culminated in May’s shocking betrayal last week, has been in the works for nearly a year, AEW owner Tony Khan revealed in a recent interview with Sports Illustrated.

Why it matters

This revelation showcases AEW’s commitment to long-term storytelling and strategic talent development, setting it apart in the pro wrestling landscape.

The backstory

• The idea originated during a conversation between Khan and Bryan Danielson in May 2023, following Double or Nothing.
• Danielson brought up Mariah May’s rising star in Stardom.
• Khan drew inspiration from classic films “All About Eve” and “Sunset Boulevard” for the storyline.

Key details

• Khan approached May with the concept, who expressed interest.
• The idea was then pitched to Toni Storm, then AEW Women’s World Champion.
• Khan saw Storm as the perfect fit for a larger-than-life, old Hollywood starlet persona.

Quote of note

“This is the role Toni was born to play, and she is absolutely incredible at it,” Khan said of Storm’s “Timeless” character.

What’s next

May and Storm are set to face off at AEW All In next month, bringing this nearly year-long storyline to a head.

The big question

How do you think this long-term storytelling approach affects fan engagement and investment in AEW storylines? Share your thoughts in the comments below.