One big thing: WWE Raw will have commercials on Netflix
WWE’s flagship show “Raw” is set to debut on Netflix in January 2025, but it won’t be commercial-free. This decision marks a significant shift in Netflix’s advertising strategy.
Why it matters
• This move signals Netflix’s broader push into live programming and ad integration.
• It challenges the traditional expectation of ad-free content on streaming platforms.
• The approach could set a precedent for future live sports and entertainment on Netflix.
By the numbers
• “Raw” will return to a 3-hour format on Netflix after briefly shifting to 2 hours on USA Network.
• The show has maintained a 3-hour format for the past 12 years.
• Netflix plans to debut “Raw” in January 2025.
Details
• Netflix views “Raw” as a testing ground for ad integration in live programming.
• Commercial breaks may vary in length, with some being shorter than traditional TV ads.
• The flexible runtime allows for unpredictable main event durations, adding excitement for viewers.
What they’re saying
Dave Meltzer, Wrestling Observer Newsletter:
“Wrestling fans are used to having ads on the shows they watch.”
The big picture
This decision reflects Netflix’s evolving strategy to incorporate more live content and advertising, potentially changing the landscape of streaming entertainment.
What to watch
• How viewers respond to commercials on a streaming platform
• The impact on “Raw’s” viewership and fan engagement
• Whether this model spreads to other Netflix programming
What do you think about WWE Raw having commercials on Netflix? Will this affect your viewing experience? Leave a comment below with your thoughts.
