Eric Bischoff Says WWE Has Hit Creative “Flatline” And Wants Cody Rhodes Heel Turn

TLDR

Eric Bischoff stated on his "83 Weeks" podcast that WWE has hit a creative "flatline," describing the product as "cruising along just doing the same old stuff every week" and calling for the company to take more creative risks. While acknowledging WWE's strong financial performance, Bischoff expressed that he would turn Cody Rhodes heel, arguing that Rhodes needs character reinvention after his extended babyface run. Bischoff suggested WWE is missing opportunities for a major creative boom by maintaining the status quo and said he wants to see "a different character out of Cody."