Ex-WWE Merch Boss Explains WrestleMania Planning Began Weeks After The Previous Show During Attitude Era Boom

TLDR

Former WWE merchandising executive Todd Bold revealed that during the Attitude Era, WWE began planning for each WrestleMania just one to two weeks after the previous show ended. Bold, who worked for WWE from 1999-2004 during the peak of the Attitude Era, explained that once a city and venue were secured, the company would design logos and develop merchandise collections for both the WWE/WrestleMania brand and top talent like Stone Cold Steve Austin and The Rock. The planning process ensured that products were ready to capitalize on storylines and talent pushes as they developed on television throughout the year.