Former WWE President Reveals How Company Survived 2008 Financial Crisis

TLDR

Former WWE CFO George Barrios revealed on the Two Man Power Trip podcast that WWE had to enter "survival mode" during the 2008 financial crisis, with uncertainty about whether the company would survive. WWE made difficult cost-cutting decisions including reducing its dividend and spent about a year and a half focused on survival before feeling the crisis was behind them around 2010. After stabilizing, Barrios said he and Michelle Wilson began conducting consumer research in major markets including India, the Middle East, and Latin America to better understand WWE's global audience.