How Steve Austin Made Millions By Owning His Own Merch

TLDR

Jim Ross revealed that Steve Austin made millions from WWE merchandise by taking complete creative control of his branding, particularly designing his own "Austin 3:16" products rather than accepting the company's suggestions. According to Ross, Austin was more involved with his merchandising than any other talent, spending significant time understanding what his fanbase would buy and closely monitoring his royalty earnings. Ross stated that Austin's hands-on approach to his merchandise and resistance to WWE's original name suggestions paid off financially, making him a "ton of money on his royalties."