Mark Shapiro Admits WWE Growth Strategy Could Push Some Fans Away

TLDR

TKO president Mark Shapiro acknowledged during a recent Q&A session that WWE's expansion strategy involving bigger marketing efforts, expanded distribution, and mainstream visibility could alienate some longtime fans, stating "when you do that, you're going to win some folks over, but you're also going to chase some folks away." His comments follow incidents during WrestleMania 42 weekend when Roman Reigns referenced WWE's corporate backing in his victory speech, prompting loud anti-TKO chants from the crowd that disrupted the post-show panel.