Steve Austin 3:16 Ticket Promotion Sparks Major WrestleMania Sales Surge

TLDR

WWE's Steve Austin 3:16 ticket promotion has resulted in a significant surge in ticket sales for WrestleMania and other WWE events. According to Dave Meltzer and WrestleTix data, WrestleMania Saturday saw an increase of 1,905 tickets while Sunday gained 2,217 tickets, with several SmackDown shows also experiencing increases of over 1,000 tickets each. The promotion helped WWE close the gap on last year's attendance numbers, moving from 18% behind to 11% behind, with current WrestleMania attendance at roughly 40,000 per night.