TKO President Admits WWE’s Multi-Platform Strategy Could Frustrate Fans

TLDR

TKO President Mark Shapiro acknowledged that WWE's multi-platform strategy, which spreads programming across streaming services and traditional television networks, could frustrate fans who need multiple subscriptions to follow weekly shows and premium events. Shapiro stated that while this approach "will chase away some fans," it reflects the current direction of the entertainment industry and is part of a larger strategy to expand reach and revenue opportunities. He compared the situation to watching Yankees games, noting that fans would need to access 10 platforms at a cost of $1,000 to watch a full season.