Vince McMahon Almost Renamed WWE to “WE” After Lawsuit Loss

TLDR

Former WWE Creative Director of On-Air Promotions David Sahadi revealed that Vince McMahon considered rebranding the company as simply "WE" (World Entertainment) during the transition from WWF to WWE after losing a lawsuit to the World Wildlife Fund. According to Sahadi, the "WE" name discussion lasted about a month before they settled on WWE, and he believes the company lost the legal battle because they had become too controversial during the Attitude Era with content featuring groups like Degeneration X.