WWE’s Current Approach to Writing Storylines Revealed

TLDR

Bruce Prichard revealed on the February 21, 2026 episode of Something to Wrestle that WWE's current creative process operates more like a collaborative writers' room similar to Saturday Night Live, compared to the past when just three people handled all writing and production duties. According to Prichard, WWE now uses a full creative team with multiple voices contributing to storylines, involving smaller creative groups that pitch ideas in larger team meetings before lead writers help outline and structure the shows. Prichard noted that while the structure has evolved and many current writers haven't come from wrestling backgrounds, the core objective remains filling three hours of Raw and two hours of SmackDown with television content.