WWE’s Internal Reaction to Danhausen Merchandise Sales Revealed

TLDR

According to PWInsider, WWE officials are said to be "pleasantly surprised" with Danhausen's merchandise sales numbers since he debuted with the company at Elimination Chamber 2026 in Chicago. Danhausen is scheduled to be at the WWE Performance Center this week and is expected to appear on Friday's SmackDown episode, though he has not yet been assigned to a specific brand as WWE continues evaluating his role. The merchandise success follows his recent appearances including a segment on Monday Night Raw where he placed a "curse" on Dominik Mysterio, who later lost the Intercontinental Championship to Penta that same night.