Booker T Defends WWE’s ‘Superstar’ Branding After AEW Star’s Criticism

One Big Thing

WWE Hall of Famer Booker T has pushed back against AEW’s Darby Allin’s criticism of WWE’s “Superstar” branding, defending it as an effective marketing strategy.

The Latest

• Darby Allin recently called WWE’s use of “Superstar” terminology “stupid”
• Booker T responded on his “Hall of Fame” podcast, emphasizing the marketing value
• The debate highlights ongoing differences between AEW and WWE’s approach to wrestling presentation

Direct Quote

I think the Superstar tag for me, if I’m a young kid and I love wrestling and I hear the WWE Superstars are coming to town, damn it I’m going to want to be there,” Booker T stated. “That’s called branding.”

Why It Matters

The terminology debate reflects a deeper philosophical divide between WWE’s entertainment-focused approach and AEW’s traditional wrestling presentation. This discussion emerges as both companies compete for market share in the professional wrestling industry.

Behind The Numbers

• WWE has used the “Superstar” branding for over 30 years
• The company’s global reach spans 180 countries
• WWE’s shift to entertainment-focused terminology coincided with its global expansion

The Big Picture

While WWE has recently relaxed some terminology restrictions under Triple H’s leadership, the “Superstar” branding remains a cornerstone of WWE’s marketing strategy. The debate highlights the ongoing evolution of professional wrestling presentation in modern media.

What’s your take on wrestling terminology – do you prefer WWE’s “Superstar” branding or AEW’s traditional wrestling terms? Share your thoughts in the comments below.