One big thing: Drew McIntyre details increased creative freedom in WWE under Triple H’s leadership
• McIntyre credits Triple H for giving wrestlers more opportunities to showcase their talents and ideas.
• The change in management has led to a new creative process, allowing performers to take risks and be true to themselves.
• McIntyre’s current character is described as “essentially just me with the volume turned up.”
Why it matters
This shift in creative approach has led to more engaging characters and storylines, making WWE’s flagship show, Raw, more enjoyable for viewers despite its three-hour runtime.
By the numbers
• WWE Raw remains a 3-hour show, but McIntyre notes it’s “a lot easier to digest these days.
• The changes have been in effect since Triple H took over creative in the fall of 2023.
What they’re saying
McIntyre on the new creative process:
“If you’ve got more to show, then show it. This is your chance, there’s no wrong answers, go for it and if it fails it’s on you.”
On his current character:
“I’m willing to take a wrist slap, a fining, a firing to be true to myself, and the relationship I have now with creative, they know the character because it’s essentially just me with the volume turned up.”
The big picture
The creative freedom granted under Triple H’s leadership has allowed for more authentic and diverse characters across WWE programming. This shift has contributed to what McIntyre describes as wrestling being “healthy and thriving.”
What’s next
As WWE continues to evolve under this new creative direction, fans can expect to see more unique and engaging storylines and character developments from their favorite superstars.
What do you think about the changes in WWE’s creative process under Triple H? How has it affected your viewing experience? Leave a comment below and share your thoughts!
