Drew McIntyre’s Creative Freedom in WWE’s New Era

One big thing: Drew McIntyre is embracing his authentic self in WWE’s creative landscape

Drew McIntyre, in a recent appearance on the “Gorilla Position” podcast, revealed he’s experiencing unprecedented creative freedom under Paul Levesque’s leadership in WWE.

• McIntyre says he’s now “allowed to be himself fully and live his truth.”
• He describes his current character as the closest he’s ever been to “Drew Galloway” in terms of creative expression.
• The Scottish wrestler appreciates how WWE creative now “lay it out perfectly” for him, trusting him to be authentic.

Why it matters

This shift in creative approach signifies a broader change in WWE’s storytelling strategy, potentially leading to more authentic and engaging characters across the roster.

By the numbers

• McIntyre’s ongoing feud with CM Punk has been a central storyline for several months.
• Their recent Strap Match saw Punk emerge victorious over McIntyre.

Between the lines

McIntyre’s willingness to push boundaries is evident in his approach to his character:

• “I’m willing to get in trouble, I’m willing to get fined, and honestly I’m willing to get fired as long as it’s on my shoulders,” McIntyre stated.
• He acknowledges occasionally getting “a slap on the wrist” for his comments but sees it as part of taking creative risks.

The big picture

WWE’s new creative direction under Levesque is allowing for:

• More layered storytelling, even focusing on small details like Punk’s bracelet.
• Character evolution and growth across the roster, not just for top stars.

McIntyre emphasizes his satisfaction with meaningful storylines, stating, “As long as I’m in a meaningful story, I’m happy.”

How do you feel about WWE’s new creative direction under Paul Levesque? Are you enjoying the more authentic character portrayals? Share your thoughts in the comments below.