Grayson Waller Reveals Origins of Social Media Integration for The Grayson Waller Effect

One Big Thing

WWE Superstar Grayson Waller disclosed that he initiated the social media integration for his talk show segment “The Grayson Waller Effect,” working with WWE creative to bring the concept to life.

Key Details

• Waller proposed the Instagram Live integration to enhance viewer engagement
• NXT originally displayed live Instagram comments on the arena’s big screen
• Main roster version now offers private feed access without public comment display
• Decision to modify the format came after experiencing issues with online trolls

Direct Quote

“I spoke to a writer about it, he brought me the idea, and we kind of worked through it together,” Waller explained. “My whole thing was I wanted it to be different, and I thought using Instagram Live, especially for Grayson… I use social media all the time, so why not use it on the show?”

Why It Matters

This innovation shows WWE’s growing focus on social media integration and live engagement with fans. The evolution from NXT to main roster demonstrates how WWE adapts its digital strategy based on audience response and platform challenges.

By The Numbers

• The segment has become a regular feature on WWE SmackDown
• Waller’s social media presence continues to grow, making him one of WWE’s most engaging personalities

What’s Next

While live comments are no longer displayed on screen, fans can still access Waller’s feed during segments, maintaining a connection between the TV product and social media engagement.

What do you think about WWE’s approach to social media integration in its programming? Share your thoughts in the comments below.