Jim Ross Reveals Business Strategy Behind WWE’s Controversial 1999 Miss Kitty Moment

One Big Thing

Jim Ross explained on his “Grilling JR” podcast that WWE’s controversial Miss Kitty topless segment at Armageddon 1999 was a calculated business decision targeting male viewers aged 18-34.

Why It Matters

This revelation provides insight into WWE’s late 1990s marketing strategy and highlights the evolution of women’s representation in professional wrestling over the past two decades.

Key Details

• The segment featured Stacy Carter (Miss Kitty) exposing herself on live pay-per-view
• WWE specifically designed the moment to appeal to their core male demographic
• Carter received additional compensation for the controversial segment
• Vince McMahon personally reviewed talent payroll for such special appearances

Direct Quote

“It was a way to try to entertain men 18 to 34,” Ross stated. “Pro wrestling is a male show. If you lose your males, you’re out of business.”

By the Numbers

• WWE’s primary demographic in 1999: Males 18-34
• The event: Armageddon 1999
• Result: “Best payday they ever had,” according to Ross

The Bottom Line

WWE’s business strategy during the Attitude Era centered on pushing boundaries to maintain its core male audience, even when those decisions sparked controversy.

Join the Conversation

How do you think WWE’s approach to women’s wrestling has changed since 1999? Share your thoughts in the comments section below.