Logan Paul Takes Aim at Lunchables with New ‘Lunchly’ Partnership

One big thing: YouTube stars challenge Lunchables with new lunch option

Logan Paul, KSI, and MrBeast are launching “Lunchly,” a healthier alternative to Lunchables, targeting their young fan base.

Why it matters

This collaboration leverages the massive influence of three YouTube powerhouses to disrupt the long-standing dominance of Lunchables in the kid’s lunch market.

The details

• Lunchly combines signature products from each creator:
– Prime Hydration (Logan Paul and KSI)
– Feastables milk chocolate bar (MrBeast)
– Choice of pizza, nachos, or turkey and cheese with crackers

• Logan Paul fired a shot at Lunchables on Twitter, highlighting that the USDA doesn’t consider Lunchables an acceptable substitute for school meals.

• The new product aims to be a “better-for-you” option compared to traditional Lunchables.

By the numbers

• MrBeast boasts over 300 million followers across his YouTube channels.

The big picture

This move comes as Logan Paul faces an ongoing lawsuit with Coffeezilla and MrBeast deals with recent public controversy. Despite these challenges, the trio is pushing forward with this significant business venture.

What they’re saying

Logan Paul tweeted: “Did you know Lunchables aren’t even approved by the USDA as a meal replacement for schools?”

What’s next

The success of Lunchly remains to be seen, but with the combined star power behind it, it’s poised to make waves in the market and potentially reshape the packaged lunch landscape.

What’s your take on this YouTube star collaboration? Are you more likely to try Lunchly or stick with Lunchables? Share your thoughts in the comments below!