One big thing: WWE stays mum on Logan Paul’s legal troubles
WWE has maintained silence on Logan Paul’s mounting legal issues, continuing to feature him on television and even having him hold the United States Championship until SummerSlam 2024.
Why it matters
• Paul’s ongoing legal battles could potentially impact WWE’s brand image
• The company’s stance highlights its approach to talent controversies outside the ring
• Paul’s continued presence on WWE programming raises questions about the separation of on-screen personas and real-life issues
By the numbers
• $1.3 million: Amount Paul offered to refund NFT holders in January 2023
• 2: Major lawsuits Paul is currently involved in (investor class-action and defamation suit against Coffeezilla)
• 1: WWE Championship held by Paul during his legal troubles (United States Title)
The big picture
Logan Paul entered WWE with a controversial reputation, but the company has seemingly compartmentalized his outside issues from his wrestling career.
• Sean Ross Sapp reported on Fightful Select that WWE hasn’t commented on Paul’s lawsuits
• This aligns with WWE’s general policy of not commenting on legal matters involving talent
• Paul’s booking appears unaffected by his external controversies
Zoom in: Paul’s legal woes
• September 2021: Launched CryptoZoo, an NFT-based game that faced immediate criticism
• December 2022: YouTuber Coffeezilla exposed issues with CryptoZoo in a docuseries
• February 2023: Investors filed a class-action lawsuit against Paul
• January 2024: Paul initiated a refund program for NFT holders
• June 2024: Paul sued Coffeezilla for defamation
The bottom line
WWE’s silence on Logan Paul’s legal issues suggests a strategy of separation between on-screen personas and real-life controversies. As Paul’s legal battles continue, it remains to be seen how long this approach will be sustainable.
What do you think about WWE’s handling of Logan Paul’s situation? Should they address his legal issues publicly or continue to keep wrestling separate from personal matters? Leave your thoughts in the comments below.
