Netflix’s $5 Billion RAW Deal: How WWE Pitched the Streaming Giant

One big thing: WWE’s RAW is moving to Netflix in 2025

WWE and Netflix have struck a $5 billion deal to stream Monday Night RAW for the next decade, starting January 2025.

How it happened:

• Mark Shapiro, President of TKO Group Holdings (WWE’s parent company), revealed the pitch strategy at Leaders Week London.
• WWE positioned RAW as “scripted entertainment” rather than live sports, aligning with Netflix’s content model.
• Shapiro emphasized RAW’s weekly, serialized format as a key selling point.

Why it matters:

This deal marks Netflix’s biggest push into live programming and could reshape how wrestling content is consumed globally.

By the numbers:

• Deal value: Over $5 billion
• Duration: 10 years
• Start date: January 2025

What they’re saying:

“It’s up your alley. Why don’t you dip your toe in? It’s not really live sports. It’s scripted entertainment. It’s fictional,” Shapiro said, recounting WWE’s pitch to Netflix.

The big picture:

• WWE’s success on Peacock in acquiring and retaining subscribers was a crucial factor.
• The weekly format of RAW helps reduce churn, keeping subscribers engaged.
• Triple H, WWE’s Chief Content Officer, has expressed confidence in a smooth transition for fans.

What to watch:

How WWE’s product evolves after the move to Netflix in January 2025 remains to be seen. The streaming platform could potentially influence RAW’s format and presentation.

Do you think this Netflix deal will expand WWE’s global reach? Share your thoughts in the comments below!