TKO Boxing Promotion Launches With UFC’s White and WWE’s Khan at Helm

One Big Thing

TKO Holdings Group officially announced a new boxing promotion in partnership with Saudi Arabia’s General Entertainment Authority and Sela. The venture puts UFC President Dana White and WWE President Nick Khan in executive leadership roles.

Key Details

• TKO Holdings Group will serve as managing partner of the new promotion
• Partnership includes Saudi Arabia’s General Entertainment Authority Chairman Turki Alashihk
• Entertainment company Sela joins as a strategic partner
• Promotion name remains undisclosed

Direct Quotes

“This is a strategic opportunity to reimagine the sport of boxing globally,” said TKO President Mark Shapiro, highlighting the company’s “deep expertise, promotional prowess, and longstanding relationships.”

Why It Matters

This launch marks TKO’s expansion beyond wrestling and MMA into boxing, creating a significant shift in combat sports. The move adds to TKO’s growing portfolio, which includes:

• WWE (professional wrestling)
• UFC (mixed martial arts)
• Professional Bull Riders
• IMG and On Location (media companies)

Industry Impact

The addition of Dana White and Nick Khan brings proven leadership to the venture:

• White’s success in building UFC into a global brand
• Khan’s expertise in media rights and business development
• Combined experience in combat sports promotion and broadcasting

What’s Next

While specific details about events and talent remain unknown, the partnership suggests significant investment and resources behind this new boxing venture.

What do you think about TKO’s move into boxing? Will the combination of WWE and UFC leadership create a successful boxing promotion? Share your thoughts in the comments below.