Triple H’s Photo Op with Boxing Champ Crawford: WWE’s Latest Celebrity Crossover

One big thing: Triple H shares signature pose with boxing star Terence Crawford

WWE Chief Content Officer Paul “Triple H” Levesque posted a photo with undisputed welterweight boxing champion Terence Crawford following Crawford’s appearance on SmackDown.

• Crawford decked Austin Theory during a segment on Friday’s show
• The boxing champ celebrated with his hometown crowd afterwards
• Triple H’s photo shows the two in his signature pointing pose

Why it matters

This crossover highlights WWE’s ongoing strategy to integrate mainstream sports figures into their programming, potentially attracting new viewers and creating buzz around their product.

By the numbers

• Crawford holds a perfect 40-0 professional boxing record
• 31 of his wins have come by TKO
• He’s aiming to become champion in his 4th weight class on August 3

What they’re saying

Triple H on X (formerly Twitter): “Big shout out to Terence Crawford for bringing some extra world championship power to #SmackDown, ahead of his huge fight next weekend in LA. Keep showing the world what you’re made of, champ.”

The big picture

WWE continues to blur the lines between sports entertainment and legitimate athletics, leveraging the star power of champions from other sports to enhance their product and create memorable moments for fans.

What’s next

Crawford is set to face Israil Madrimov on August 3 for the WBA and WBO Interim World titles at Super Welterweight level. A win would further cement his legacy in boxing and potentially set up future WWE appearances.

Do you think these celebrity crossovers enhance WWE programming? Share your thoughts in the comments below!