Vince McMahon’s Banned Words: JBL Reveals Former WWE CEO’s Language Guidelines

One Big Thing

WWE Hall of Famer JBL shared insights about Vince McMahon’s strict vocabulary rules during his time as WWE CEO, highlighting the company’s careful approach to language on television.

Key Details

• McMahon preferred “Superstar” over “wrestler” to differentiate WWE’s product
• The term “local medical facility” was used instead of “hospital” to prevent fans from tracking injured performers
• Some words were strictly banned, with serious consequences for their use

Direct Quotes

“I never understood why people wanted to die on this hill,” JBL said. “Vince wanted ‘sports entertainment,’ he wanted ‘superstar,’ he wanted to create something different than pro ‘wrestler.'”

By the Numbers

• 20+ years of enforced language guidelines under McMahon’s leadership
• At least one talent (Brad Maddox) was fired for using banned language

Why It Matters

McMahon’s language rules shaped WWE’s brand identity and set it apart from traditional wrestling promotions. These guidelines continue to influence how WWE presents its product today.

Behind the Rules

• The “medical facility” rule protected talent from overzealous fans
• The “Superstar” designation aimed to elevate performers above traditional wrestling stereotypes
• Strict enforcement of these rules showed McMahon’s commitment to brand consistency

The Bottom Line

McMahon’s language guidelines weren’t just about censorship – they were part of a larger strategy to position WWE as premium entertainment rather than traditional wrestling.

What do you think about WWE’s use of specific terminology? Should wrestling companies maintain strict language guidelines? Share your thoughts in the comments below.