WWE adds new sponsor to SummerSlam ring

One big thing: WWE introduces WingStop as new ring sponsor at SummerSlam

WWE’s SummerSlam event in Cleveland on August 3rd featured a new addition to the ring: WingStop logos on every turnbuckle.

Why it matters:

This move signifies WWE’s continued shift towards maximizing revenue through advertising, a strategy that has gained momentum under Nick Khan’s leadership.

The details:

• WingStop logos were prominently displayed on all turnbuckles and the mat area beneath them.
• This addition joins Prime Hydration, which already had a presence in the ring with a large bottle display and some turnbuckle pads.
• The change was immediately noticeable to fans watching the event.

The big picture:

WWE has traditionally kept its ring free from advertising. However, under Nick Khan’s direction, the company has become more open to selling promotional space within its assets.

By the numbers:

While specific figures aren’t public, industry insiders suggest that these sponsorship deals likely generate significant revenue for WWE.

What’s next:

As WWE continues to explore new revenue streams, fans can expect to see more brand integrations and sponsorships at future events.

What’s your opinion on WWE’s decision to add more advertising to the ring? Do you think it enhances or detracts from the viewing experience? Share your thoughts in the comments below.