WWE and Topps Announce Major Trading Card Partnership for 2025

One Big Thing

WWE and Topps have officially renewed their partnership, marking a significant return to collaboration in the trading card industry. The deal reunites WWE’s trading card rights with their merchandise under the Fanatics umbrella.

Why It Matters

• This partnership consolidates WWE’s merchandising strategy under Fanatics, which acquired Topps in 2022
• Creates new revenue opportunities for WWE in the collectibles market
• Offers fans access to premium trading cards featuring their favorite WWE superstars

Key Details

• Partnership officially begins in January 2025
• Special releases include a “1 of 1” Cody Rhodes autographed card
• New cards will be available through Topps Chrome WWE collection

By the Numbers

• One unique Cody Rhodes autographed card will be inserted into 2025 Topps Chrome WWE packs
• Partnership terms described as “long-term”

What’s Next

• Topps will release their first WWE trading card series in early 2025
• More special edition cards and collections expected throughout the year
• Integration with WWE’s upcoming Netflix deal starting January 6, 2025

The Bottom Line

This partnership signals WWE’s commitment to expanding their merchandise offerings while providing fans with high-quality collectibles. The timing aligns with WWE’s broader media strategy, including their historic move to Netflix.

What rare WWE trading card would you most like to find in a pack? Share your thoughts in the comments below.