WWE Files Strategic ‘Cenation’ Trademark Ahead of John Cena’s 2025 Farewell Tour

One Big Thing

WWE has filed a new trademark application for ‘Cenation’ with the United States Patent & Trademark Office (USPTO) on January 14, positioning for John Cena’s anticipated 2025 farewell tour.

Why It Matters

This trademark filing signals WWE’s preparation for Cena’s final run, ensuring they maintain rights to merchandise and branding associated with one of their biggest stars during his farewell tour.

Key Details

• The trademark covers various merchandise items including:
  • Paper products and stationery
  • Collectible items
  • Promotional materials
  • Party supplies
• Filing date: Tuesday, January 14, 2024
• Primary purpose: Merchandise and branding rights

Recent Cena Developments

• Absent from January 15 Raw in San Jose
• Appeared at Netflix premiere show on January 6
• Announced entry into 2025 Royal Rumble match

By The Numbers

• 16-time WWE World Champion
• 20+ year career in WWE
• First WWE appearance on Netflix platform

What’s Next

Cena is scheduled to compete in the Royal Rumble match on February 1, marking another milestone in his path toward his 2025 farewell tour.

The Bottom Line

WWE’s trademark filing for ‘Cenation’ represents a strategic business move to protect and monetize John Cena’s brand as he approaches his final run with the company.

What are your thoughts on John Cena’s upcoming farewell tour, and how do you think WWE should handle his final matches? Share your opinions in the comments below.