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WWE Implements New Backstage Promo Process: Writers Now Credited on Run Sheets

One big thing: WWE lists promo writers on internal run sheets

WWE has made a significant change to its backstage operations, starting with this week’s Monday Night Raw. The company now internally credits writers for promo segments on the show’s run sheets, a departure from previous practices.

Key details:

• Writers were listed for various promo segments on Raw’s internal run sheets
• This change applies to segments without physical interactions between talents
• Sources describe it as a “natural evolution” in WWE’s creative process

Writer credits for Raw’s promos:

• CM Punk’s opening promo: Alexandra Williams (senior writer, 4-year WWE veteran)
• Jey Uso’s promo: Brian Parise (long-time WWE creative team member)
• Sami Zayn’s promo: Christian Scovell (writer and producer, 5-year WWE veteran)

Why it matters

This change represents a shift in WWE’s internal recognition of creative contributions. By crediting writers on run sheets, WWE acknowledges the importance of scripted content in shaping storylines and character development. This move could potentially lead to more accountability and recognition for the creative team’s work behind the scenes.

The bigger picture

WWE’s decision to credit writers internally may reflect a broader trend in the entertainment industry towards transparency and recognition of behind-the-scenes talent. It could also signal a more structured approach to WWE’s creative process under the leadership of Paul “Triple H” Levesque.

As WWE continues to evolve its production and creative processes, fans might wonder how this change could affect the quality and consistency of on-screen promos. What do you think about WWE’s decision to credit writers internally? Leave a comment below with your thoughts on how this might impact the product we see on TV.

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