WWE NXT Drives The CW’s Path to Profitability: Network Eyes 2026 Turnaround

One Big Thing

WWE NXT has become a key asset in The CW’s strategy to achieve profitability by 2026, as the network shifts its focus to live sports programming.

Why It Matters

The CW’s transformation from scripted content to live sports marks a significant shift in television programming strategy, with wrestling playing a central role in the network’s future success.

By the Numbers

• 400 hours of sports content planned for 2025
• 40% of total programming dedicated to sports
• Two-thirds of CW’s subscriber base agreements up for reset in 2025

Key Details

• Nexstar Media Group acquired The CW in 2022
• Network has secured rights to:
  • WWE NXT
  • College football
  • College basketball
  • NASCAR Xfinity Series
• Focus on cost-effective sports programming deals

Direct Quote

“During 2025, we will reset affiliation agreements representing more than two-thirds of The CW’s subscriber base,” said Mike Biard, Nexstar President and COO, noting these changes will “enable The CW to achieve profitability during 2026.”

Looking Ahead

The success of WWE NXT on The CW could set a precedent for other networks considering similar programming shifts toward live sports and wrestling content.

What do you think about The CW’s strategy to focus on live sports and wrestling? Share your thoughts in the comments below.