WWE NXT Ratings Analysis: December 17 Show Hits Viewership High Despite Demo Dip

One Big Thing

WWE NXT’s December 17 episode reached its highest total viewership since October, pulling in 708,000 viewers. However, the show faced challenges in the key demographic ratings.

By The Numbers

• Total viewers: 708,000 (↑4% from last week)
• 18-49 demo rating: 0.16 (↓6% from last week)
• Q4 2024 vs. 2023: 5% decrease in overall viewership
• December 2024 vs. 2023: 17% drop in 18-49 demo rating

Show Highlights

• Axiom and Nathan Fraser defended their tag team titles
• Ethan Page left Je’Von Evans with a bloody mouth
• Controversial finish in the NXT Championship match

Digital Performance

Two YouTube clips crossed 100,000 views by 7:00 PM ET on December 18:

• Ethan Page’s attack on Je’Von Evans
• Williams vs. Eddy Thorpe NXT Championship match

Why It Matters

The strong total viewership shows NXT’s ability to attract casual viewers, but the declining 18-49 demographic numbers could signal challenges in maintaining younger audience engagement, which is crucial for WWE’s future growth.

Looking Ahead

NXT faces pressure to reverse the year-over-year demographic decline while maintaining its recent total viewership momentum heading into 2024.

What do you think NXT needs to do to improve its performance in the key 18-49 demographic? Share your thoughts in the comments below.