WWE NXT Ratings Drop Despite Bayley’s Return, Key Details from January 14 Episode

One Big Thing

WWE NXT’s viewership declined to 779,000 viewers this week, despite featuring Bayley’s surprise return to the brand after a five-year absence.

By the Numbers

• Total viewers: 779,000 (down from 957,000 last week)
• 18-49 demographic rating: 0.17 (down from 0.25)
• Drop represents an 18.6% decrease in total viewership

Key Show Highlights

• Bayley made her first NXT appearance in five years
• Confrontation between Bayley and Roxanne Perez ended in a physical altercation
• DIY made a surprise appearance on the show

Why It Matters

The ratings decline comes at a crucial time as NXT enters 2024, with WWE putting significant effort into featuring main roster stars like Bayley to boost the show’s appeal. The decrease in viewership despite such a high-profile appearance may signal the need for additional strategic programming decisions.

What’s Next

NXT faces the challenge of maintaining viewer interest as it develops new storylines in early 2024. The integration of main roster talent with NXT’s developing stars will likely continue to play a key role in the show’s strategy.

Have Your Say

What did you think about Bayley’s return to NXT? Share your thoughts about the episode’s highlights in the comments below.