WWE NXT Viewership Dips Against MLB All-Star Game Competition

One big thing: NXT ratings take a hit

WWE NXT’s viewership and ratings declined this week, facing stiff competition from the MLB All-Star Game.

• Total viewers: 610,000 (down 7% from last week)
• 18-49 demographic: 0.20 (down 17% from last week)

By the numbers

• NXT’s total viewership fell 4% compared to the past four-week average
• The 18-49 demographic rating dropped 5% from the four-week average
• MLB All-Star Game drew 7.44 million viewers and a 1.58 rating in 18-49

Why it matters

The dip in ratings highlights the challenge NXT faces in retaining viewers amid major sporting events. It also underscores the importance of star power, as last week’s higher ratings coincided with Joe Hendry’s appearance.

Match highlights

• The Rascalz (Zachary Wentz and Trey Miguel) teamed with Wes Lee to defeat Gallus
• Oba Femi successfully defended his NXT North American Title against Duke Hudson

The big picture

While the ratings drop was expected due to the All-Star Game competition, it serves as a reminder of NXT’s position in the broader TV landscape. The brand must continue to innovate and showcase compelling storylines to maintain viewer interest in a crowded entertainment market.

What do you think NXT can do to boost its ratings in the face of strong competition? Leave your thoughts in the comments below.