WWE Taps into CM Punk’s Popularity with Larry The Dog Plush Toy

One big thing: WWE releases official CM Punk “Larry The Dog” plush toy

WWE Shop has unveiled a new 9-inch plush toy of CM Punk’s beloved dog, Larry, priced at $39.99.

• The toy is part of WWE’s expanding Larry-themed merchandise line.
• It follows the success of Larry-related t-shirts.
• The product description encourages fans to “dress the faithful companion of the Second City Saint.”

Why it matters

This move demonstrates WWE’s commitment to capitalizing on CM Punk’s popularity and his connection with fans.

• Larry has become a significant part of Punk’s WWE persona.
• The toy’s release indicates WWE’s recognition of fan interest in Punk’s personal life.
• It shows WWE’s strategy to diversify merchandise beyond traditional wrestling-focused items.

By the numbers

• Price: $39.99
• Size: 9 inches

The bigger picture

Larry’s rising popularity extends beyond merchandise:

• His name appeared in the on-screen rivalry between Punk and Drew McIntyre.
• Larry was featured on a friendship bracelet during their feud.
• Punk recently defeated McIntyre in a Hell in a Cell match at WWE Bad Blood.

The bottom line

WWE’s release of the Larry The Dog plush toy reflects the company’s agility in responding to fan interests and leveraging wrestler personas beyond the ring.

What do you think about WWE’s decision to release Larry The Dog merchandise? Do you believe this kind of personal connection helps or hinders a wrestler’s image? Leave your thoughts in the comments below.