WWE’s Netflix Move: A Game-Changer for RAW’s Audience

One big thing

WWE’s move to Netflix in 2025 is set to revolutionize RAW’s audience reach, according to TKO President Mark Shapiro.

Why it matters

This shift from traditional cable to streaming marks a significant change in WWE’s broadcast strategy, potentially exposing the brand to millions of new viewers globally.

By the numbers

• Netflix boasts over 230 million subscribers worldwide as of 2023.
• RAW has been a staple of cable television for over 30 years.

Key takeaways

• Discovery platform: Netflix’s front page placement will promote WWE to casual viewers.
• Global reach: The move taps into Netflix’s extensive international user base.
• Uncensored format: RAW may push boundaries with less content restrictions.

What they’re saying

“Don’t underestimate the Netflix play. In the sense that, the Netflix deal for WWE is all about discovery. New audiences, new viewership, casual viewers,” Shapiro stated during the TKO quarterly financials call.

The big picture

This strategic move aligns with WWE’s efforts to expand its reach and influence in sports entertainment. It could lead to:

• Increased site fees
• More lucrative sponsorship deals
• A potential shift in content style to attract streaming audiences

What’s next

As WWE prepares for this transition, fans and industry experts alike are curious about how RAW’s format and content might evolve to suit the streaming platform.

How do you think RAW’s move to Netflix will impact the show’s content and presentation? Share your thoughts in the comments below!