WWE’s New Territory System: Bully Ray Draws Parallels to Baseball’s Farm System

One Big Thing

WWE is creating a modern version of wrestling’s territory system through partnerships and development programs, according to wrestling veteran Bully Ray.

Why It Matters

This strategic approach mirrors professional wrestling’s historical roots while modernizing talent development for today’s industry needs.

Key Details

• WWE’s system includes multiple tiers of development:
  – NXT (comparable to AAA baseball)
  – WWE NIL program (similar to single-A baseball)
  – TNA partnership (equivalent to AA baseball)
• This strategy was first discussed between Bully Ray and Triple H over 20 years ago
• The system aims to create a clear pathway for talent development

By The Numbers

• Partnership signs began showing in 2022 with Mickie James’ Royal Rumble appearance
• Collaboration expanded in 2023 with Jordynne Grace’s Royal Rumble participation
• 2024 has seen increased activity between WWE and TNA

Direct Quote

“Whether it’s with NXT, whether it’s with WWE ID, [and] now the partnership with TNA, it’s kind of like a territory system,” – Bully Ray on Busted Open Radio

Looking Ahead

This structured approach to talent development could reshape how WWE sources and develops future superstars while providing more opportunities for wrestlers at various career stages.

What do you think about WWE’s modern take on the territory system? Share your thoughts in the comments below.