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WWE’s Omos Launches YouTube Channel, Pivoting During Wrestling Hiatus

One big thing: WWE star Omos debuts lifestyle YouTube channel amid wrestling absence

WWE superstar Omos, known as the “Nigerian Giant,” has launched a new YouTube channel focusing on fragrances, food, and fashion during his extended absence from in-ring action.

Why it matters

• This move signals a potential shift in Omos’ career focus, diversifying his personal brand beyond wrestling.
• It highlights how WWE stars are increasingly leveraging social media platforms to maintain relevance and connect with fans during periods of inactivity.

By the numbers

• Omos has only participated in 2 broadcast matches in 2023
• His last singles match was in May 2023 against Seth Rollins at Backlash
• The YouTube channel launch comes after nearly 8 months of limited WWE appearances

Behind the scenes

• Reports from December suggest WWE is intentionally limiting Omos’ appearances to preserve his “special attraction” status
• Omos refers to wrestling as his “day job” in his first video, indicating he’s still under contract with WWE
• His manager, MVP, has also been absent from WWE programming, recently expressing frustration with creative decisions

The big picture

Omos’ YouTube venture represents a growing trend of wrestlers building personal brands outside the ring. This strategy can help maintain fan engagement and potentially open new career opportunities.

What’s next?

It remains unclear when or if Omos will return to regular WWE programming. His YouTube channel could serve as a bridge to keep fans interested during his wrestling hiatus.

What do you think about Omos branching out into lifestyle content? Do you believe this will help or hinder his wrestling career? Share your thoughts in the comments below!

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