WWE’s Roster Retention Strategy: Re-Signing Stars Before Contracts Expire

One big thing: WWE actively pursuing contract renewals

WWE is proactively approaching wrestlers whose contracts are set to expire in the coming months, aiming to secure their talents before they hit the open market.

• Asuka has already signed a new long-term deal despite being sidelined with an injury
• Multiple other wrestlers are believed to be in negotiations, though WWE hasn’t confirmed specifics

Why it matters

This strategy showcases WWE’s commitment to maintaining a strong roster and preventing potential talent loss to competitors like AEW.

By the numbers

• WWE has not disclosed the number of wrestlers they’re targeting for re-signing
• AEW recently signed Swerve Strickland to “one of the biggest deals in company history”

Behind the scenes

According to Dave Meltzer of the Wrestling Observer Newsletter:

“WWE went to a number of people whose deals are coming up over the next several months to sign new contracts.”

The big picture

This move comes as competition for top wrestling talent intensifies, with AEW making aggressive offers to wrestlers like Daniel Garcia.

What they’re saying

Meltzer reports that WWE views AEW’s offers to Strickland and Garcia as “far over what the company would perceive [as the] market value” for either wrestler.

What’s next

As contract negotiations continue, fans can expect more announcements of re-signings or potential departures in the coming months.

What do you think about WWE’s strategy to re-sign talent before their contracts expire? Do you believe this is a smart move, or should they wait to see how wrestlers perform closer to their contract end dates? Leave your thoughts in the comments below!