WWE’s Saudi Arabia Deal: The Timeline and Implications

One big thing: WWE’s Saudi Arabia deal set to expire in 2027

WWE’s lucrative partnership with Saudi Arabia has an end date, but it’s not coming anytime soon.

• The current deal is scheduled to run until 2027
• It requires WWE to hold two shows per year in Saudi Arabia
• The agreement has been a significant revenue source for WWE

Why it matters

This deal has been a cornerstone of WWE’s international expansion and financial strategy. Its potential expiration could signal a shift in the company’s global approach and revenue streams.

By the numbers

• WWE Crown Jewel 2024 is set for November 2, 2024, in Riyadh
• The event will feature a new championship belt with 50 karats of diamonds
• WWE has been hosting events in Saudi Arabia since 2018

What’s next

• GUNTHER vs. Cody Rhodes and Nia Jax vs. Liv Morgan are confirmed for Crown Jewel 2024
• WWE will continue to fulfill its contractual obligations until 2027
• Negotiations for a potential renewal could begin in the coming years

The bottom line

While the deal’s expiration is still years away, it presents both challenges and opportunities for WWE. The company will need to evaluate the partnership’s value against potential alternatives in the evolving global wrestling landscape.

What do you think about WWE’s partnership with Saudi Arabia? Will it continue beyond 2027? Leave your thoughts in the comments below.